Investec Internationals
Integrated, digital, social campaign – Copywriting
A titanic clash of the giants of rugby, the Investec Internationals draw the best rugby teams from the Southern hemisphere (New Zealand, Australia, South Africa, Fiji, Samoa and Argentina) to play against England at Twickenham.
Our campaign and microsite allowed rugby fans to savour every tackle, every scrum and every score, with offline and online content campaign where…
…they could enjoy all the action as though they were part of the match. In the end nearly a quarter of a million rugby fans attended the games, visited the Microsite and used Social Media to share the excitement.
Also our video commercial to promote the games won the Best Online Video at the IAC awards.
