London 2012
Social Activation campaign, Creative & Strategy Direction
After two days of our lobbying and email campaign, LOCOG head office officially recognized the Basque flag. Then we used their official declaration to create a PDF ‘Flag Permit’, which we promoted on Social Media.
Our unique campaign received wide media coverage across the globe. Also during the spectacular Games closing ceremony, the Basque Flag was momentarily projected onto the main arena. Coincidence?
After two days of our lobbying and email campaign, LOCOG head office officially recognized the Basque flag. Then we used their official declaration to create a PDF ‘Flag Permit’, which we promoted on Social Media.
Our unique campaign received wide media coverage across the globe. Also during the spectacular Games closing ceremony, the Basque Flag was momentarily projected onto the main arena. Coincidence?
(Click on images to enlarge)
