INTERPORC – PR & Experiential
Strategy, Concept, Events Management & Copywriting
As part of Interporc’s campaign across Europe, we were asked to help them promote their PorkLovers Tour across the UK.
This included a PR and Social Media campaign across multiple locations nationwide. As well, we organised the main event at Michelin starred ‘Sabor’ restaurant in Mayfair.
Working closely with the Spanish Embassy Commercial Office, Chef Nieves Barragan and her team, we invited London’s most influential food critics.
Inspired by a unique celebration of the mouth-watering taste of ‘Cerdo de Capa Blanca’, our guests enjoyed Chef Nieves’ menu created especially for the occasion. Sharing it all with their followers, they triggered more than 175k Social Media interactions.
Delighting Spanish food enthusiasts across the UK, the Pork Lovers Tour and the final event were covered by more than 100 media outlets, reaching a total of 1.2M people in the UK alone.
