Beat Coronavirus – Posters
Strategy, Concept and Copywriting
Since Covid-19 arrived it has been affecting everyone’s lives in one way or another.
Local businesses, a key part of our communities, have been especially affected. To help them out we decided to launch a poster campaign tailored to different towns and communities.
Each poster included clear information and simple health advice everyone can follow to look after their immune system.
Of course, no single vitamin, food or action can protect you from infection. Instead, is a combination of a healthy balanced diet and lifestyle that can be your best first line of defence, in case of infection.
Local businesses displayed our posters in their windows. This reassured their customers they can shop with more confidence. The tagline summarised the campaign encouraging everyone to ‘Give Yourself a Fighting Chance’.
