Swatch
Social campaign – Creative & Strategy Direction
For the launch of the Swatch ‘A la Folie’ watch, we ran a social activation campaign/competition before St Valentine’s day.
We asked across Europe to declare their love to their Valentines, friends using Social Media and the #TrueLove hashtag. Then on Valentine’s Day, we published the five most original ‘love declarations’ in Metro newspapers presenting the twitter winners with a ‘A la Folie’ watch.
Additionally we offered the top five most original tweets, the opportunity to win an extra £2,500.
More than 2.6 Million Swatch fans, not just from Europe but from all around the world, participating, interacting and generating their own content.
Also in the first week of going live, the campaign pushed the brand ranking up more than 37% on Social Media Power Business Rankings Index.
