Roche
Game Microsite and mobile app, Strategy, Concept and Copywriting
Our objective here was to help doctors feel more empowered when treating patients with Melanoma cancer.
The idea was to help them manage, from the first signs of trouble, and get them out of this terrible place… Melanoma – one of the ‘badlands’ of cancer, a place they never wanted to go.
Hence we created Melanoma City. In this game, we removed their sense of constant intimidation first. Then we empowered them with a sense of positive fighting mindset and minimise the effects of the Braf mutations that cause cancer.
This allowed them to achieve an ‘epic win’ and be the best version of themselves when treating patients with Melanoma cancer.
mindjuicer.com